So
there's not been much in reports on the project. There's been a
change.
After working the shops in downtown New York, I decided to give my product, Au-Build, a shot. I wanted to dedicate some of my prospecting to sharing the contents and the possibility of a contract job with one of them. This meant a change in approach. The interviews didn't fall by the wayside, they just had to share focus with the product.
So I took time out to prepare the sales sheet for it, outlining what it all meant for a small business owner, benefits, and how it will be installed if they choose to have it done. Most of you don't know about this product, but it's been in the works for a while now. I actually wrote a short guide about it back in October while in Austin, Texas.
So with the book as a back up, I wanted to give it a real world demonstration. A way to see and show how it works in real life, in a real life business.
Also, I will be shifting a little attention from housed shop owners. I will be giving more attention to food trucks/ push carts.
They are easier to get a hold of in a busy New York.
And this being short project, it's best to make the most of my time. Running often into absent owners means the probability of doing recorded interviews is low. But in principle, the goal was to learn from small business owners in New York, so food truck owners and others selling items on the streets do qualify and are closer to the reality than are "housed" shop owners.
But for the focus I wanted to give my product, I have printed out a sales sheet that gives an owner a snapshot of what the product is about ( it could be improved, but it works for now), and it comes with my contact information. I have gone out on two separate days to hand them out to owners.
I have not yet gotten a call back from anyone. But what to do? Keep handing them out. All that needs to happen is for one owner to say, "You know what? I will give it a try." Until then, until the end of the project, I will be handing them out.
