The
Crossfit Central Story.
Started
by Carey Kepler and her brother, Jeremy Thiel, Crossfit Central has
been in business since 2005. Starting with an outdoor bootcamp, the company
has grown into the arguably the best crossfit center in Austin,
Texas.
Vision: Build a fit community in Austin.
Core values: Honor, Integrity, loyalty, and competition.
Lessons:
1. Be passionate about your business:
Definitely dig deep and make sure that's what you want to do, and when you get the opportunity to do it, know there will be unpleasant aspects of it---for Carey things like office work and emailing are not as fun as coaching and others---that you will have to work through.
2. You are selling yourself:
When you start a new business, you are basically selling yourself, and once you get your first few people results, people start talking. So deliver your product with that in mind.
3. Don't take anything personally:
In business, as in life, there will come times when you clients have to move on or are unable to finish agreements or come through on your expectations. Life happens, and people move on to do things, and though that may hurt, don't take it personally.
Noteworthy quotes:
"To learn information better, often we learn better by teaching someone else."
"Believe it or not, we are all competitive, even if with our own selves.
Video: Above is Carey Kepler at her Crossfit Central center on Burnet Road, and below, Jeremy Thiel at their downtown location.
Contact Info:
512-705-4846
